Benefits of Organic SEO for your Web Site
Building a web site may be the easy part of starting an online business or taking a current, off-line business to the online world. However, marketing your website using such strategies as organic search engine optimization, off-site link building, as well as forum and blog advertising is a little more difficult.
However, once started correctly and efficiently by an experienced SEO marketer, there are multiple benefits that organic SEO can provide for your website and business as a whole.
Increased Site Traffic
First, an organic search engine optimization plan increases website traffic and the number of visitors you receive. Many people, especially those inexperienced with internet marketing, mistakenly think that building a website is enough to get visitors.
However, this is never the case. On the contrary, the entire purpose of search engine optimization is to get your website seen in the search engines by using a variety of on- and off-page tactics.
While your site can be visible in search engines by using paid methods such as Google AdWords’ pay-per-click campaigns, organic search engine optimization techniques makes your site visible to more people naturally in the search engines without these paid techniques.
Targeted Online Exposure
Second, organic SEO also gives you targeted online exposure to potential customers and gives you the chance to convert fresh “leads” for your business.
In other words, the people who are interested in what you have to say on your website are those who will find your site.
For example, if you want your site to be found by people that want to find “comfortable shoe inserts,” then you implement an organic search engine optimization plan that will target that exact group of people.
By sprinkling important keywords and phrases throughout your site and placing relevant keywords in the HTML semantical tags your website will appear in the search engines when searchers type in “comfortable shoe inserts” or whatever phrase and keywords which you’re targeting.
Capturing Leads
In turn, this targeted online exposure through organic search engine optimization gives your web site the chance to capture more leads and customers for your business.
Granted, your site needs to be designed and written in such a way that it attracts people and gets their attention.
In addition, you need to have a lead-capturing system placed on your site, such as an auto-responder box that allows people to sign up for your email marketing list.
Once your organic SEO efforts have taken root and your traffic is increasing, more of these leads will come to your website through natural searches, thus giving you plenty of chances to sell and turn leads into buyers.
Free Marketing Method
Perhaps the biggest advantage that organic search engine optimization techniques have over other methods of website advertising is that it is free and incurs no extra marketing costs.
Unlike banner or text advertising where you pay for ad impressions or clicks, or other paid internet marketing strategies, you don’t have to pay to use search engine optimization on your website.
In essence, organic SEO is “free” traffic where it only takes time to develop a successful strategy.
All in all, an organic search engine optimization strategy provides numerous benefits to your entire website advertising plan.
Organic SEO is not only free, but also gives your website an increasing number of targeted leads and customers who are interested in what you have to sell and offer.
